About Erika
I’ve spent more than four decades working alongside business owners — in accounting, bookkeeping, and business support — and one thing has always stood out to me:
most people don’t struggle because they lack ability or ideas, they struggle because everything lives in their head.
Over the years, I’ve seen how vulnerable business owners become when they rely on a single income stream, do everything themselves, and carry the mental load of the business alone. COVID only reinforced what I already knew — that working harder isn’t a strategy, and burnout isn’t a badge of honour.
BYOB was created from that experience.
My approach is practical, structured, and supportive. I help business owners take what feels messy or overwhelming and turn it into clear systems, income streams, and assets that actually support their life — not consume it. I don’t believe in hype, hustle culture, or one-size-fits-all solutions. I believe in building businesses that are sustainable, adaptable, and valuable over the long term.
Today, my work focuses on mentoring and supporting service-based business owners to step out of survival mode, trading time for money, think like a CEO, and build businesses that give them real options for the future.
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My operational Team consists of 3 software apps but I have given them an identity, so they don't intimidate
My Journey
For a long time, I felt like I was constantly going around in circles — plenty of ideas, plenty of experience, but too much living in my head. I’d start things, pause them, come back later, and feel the weight of unfinished thoughts and decisions sitting in the background. Everything changed when I started using AI, not as a tool to do the work for me, but as a way to get what was stuck in my head out into a system. Once it was written down, structured, and supported, it stopped being a mental load. I didn’t have to keep thinking about it, worrying about it, or remembering what came next — it was being handled. That shift created clarity, momentum, and space, and it’s now the way I help others move from overwhelm to structured progress in their own businesses.
